ASSIGNMENT 5: Due in Lab 9/21/17 or 9/22/17
- Post an update to your personal project in Category: Week 3 – Update.
The update must include at a minimum: one image and a caption.
Last week you should have used mind mapping to select your topic and submitted a written Creative Brief.
Now is the time for in-depth research about what you are doing. Collect artifacts and examples of inspiration, competitors in your area, and information about your targeted audience. All of this will need to be included in your process book. Be prepared to discuss and share your progress in our lab class.
2. Utica Proud Brainstorming and Research
Bring a list of 20 things to be proud of in Utica. It can be anything: Person, place, thing, historical, or contemporary.
Be prepared to use Design Thinking to map out a plan to expand and collaborate with Utica Proud.
ASSIGNMENT 4: Due in Lab 9/14/17 or 9/15/17
Creative Brief –
Be sure to include: student name, contact information and username for comd2018.wordpress.com, the name of project, your objective or purpose statement, intended audience, method of production, projected budget, and deadline dates. Please fit and print all information on your personal letterhead: pagesize 8.5 x 11 inches.
Procedure: Begin brainstorming project choices. Select a minimum of three project ideas. Use mind mapping techniques to expand and analyze the options. Once a project is chosen—begin developing a creative brief by answering the following questions.
WHAT…is the challenge we’re facing?
- Background information
- State the objective or purpose of the project
WHO…are we going to be talking to (and/or who are we speaking for)?
- Who is the target audience, and what do they care about?
- Who are the stakeholders on our side, and what’s important to them?
HOW…are we going to get this done?
What needs to be created? (Remember, this may change.)
How will it be rolled out to the audience?
- Materials and Budget
What will we need to produce it? What are the available resources and what do we need to purchase? How much will it cost?
WHEN…does everything need to happen?
- Weekly online updates on comd2018.wordpress.com
- Week 1: Inspiration Post
- Week 2: Creative Brief
- Week 8: MIDTERM Prototype EVALUATION, 10/17
- Week 14: FINAL Process Book PRESENTATION, 11/28
ASSIGNMENT 3: Due 9/12/17
POST Category: WEEK 2 / personal project:
Introduce your personal project (minimum one image and a caption)
image must be less than 2 mb
You may add more information with the [ Insert Read More Tag ]
HOMEWORK ASSIGNMENT 2: DUE 9/7 OR 9/8
First web post Category: Week 1 / Inspiration
Must include image with a caption or small amount of text.
If more is included – insert READ MORE TAG.
Embedded Video may be placed and all Images must be less than 2 mb.
READING Assignment: : Pages: (1 – 15) and (24 – 35)
Also, begin collecting samples of visual inspiration – use any method of collection you feel comfortable with. Example: Pinterest.com, digital folders or even clippings to start.
Thank you Jessica Helfand and John Stossel for clearing up this important question.
And for those of you who do not know Paul Rand…. (more…)
HOMEWORK: Due at beginning of Lab Class.
- Completed Questionnaire
- Printed copy of your current resume
- A digital profile image in square format – (if not a head shot, in addition please also include a headshot)
– Minimum size: 5 inches wide
– 150 dpi
– Must be RGB
– jpg format
- Typed Bio that states who you are. 120 word limit. – .txt format (Calibri 12 point) if you have it.
- Be prepared to present what you have to class during Lab Session.
EXAMPLES of Designer Bios:
Stefan Sagmeister (born August 6, 1962) is a New York-based graphic designer, storyteller, and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City. He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny.
Daniel Brokstad is a Graphic Designer and Illustrator from Norway, who’s often traveling all over the world and can currently be found living and working in New York.
Joe Owens is a graphic designer, photographer, and printmaker attending PrattMWP College of Art and Design—the Upstate campus of Pratt Institute located in Utica, New York. When he is not in school, he resides in Rochester, NY.
Originally from Pennsylvania, Kristina Selinski is a current student at Pratt Institute in Utica, New York, studying Communications Design with a focus in Advertising Art Direction. Her work has been recognized in Pratt Portfolios, Sewer Magazine Volume 1, The Fly Nation, and Basement Made. Most recently, Selinski was selected as a 2017 “Student to Watch” in GD USA Magazine.
Bob Smith won the Nobel Prize for Chemistry, twice. He invented air. He’s currently the head of Amazingness at Wonderment University.