Author: hallie1219

Hyojung Kim was born and raised in South Korea and moved to the United States with her family in 2008. She is interested in fashion field for many years, and she falls in love with graphic design while she is attending PrattMWP, located in Utica, New York.

Personal Project: Branding

R.A.P project.jpg


As a coffee lover, I decided my project to be coffee branding. I am going to research how coffee is made, types of coffee beans and all the other information about coffee. Then I will make a concept and logo of the brand, and mock ups for the package.



Michael Mapes


I was inspired by Michael-Mapes art works. He use photographs of each part of human body and place them to make bigger picture.

Deconstructionism is a form of postmodernism art. French philosopher Jacques Berria describes deconstructionism theory where “uncertainty and self-awareness are now the issue at hand rather than take and beauty and this redefines our notion of aesthetic judgement” (Destruction as an Aesthetic Theory)

Deconstructionism could be expressed as collage, distort of image, etc.