ASSIGNMENT 5: Due in Lab 9/21/17 or 9/22/17
- Post an update to your personal project in Category: Week 3 – Update.
The update must include at a minimum: one image and a caption.
Last week you should have used mind mapping to select your topic and submitted a written Creative Brief.
Now is the time for in-depth research about what you are doing. Collect artifacts and examples of inspiration, competitors in your area, and information about your targeted audience. All of this will need to be included in your process book. Be prepared to discuss and share your progress in our lab class.
2. Utica Proud Brainstorming and Research
Bring a list of 20 things to be proud of in Utica. It can be anything: Person, place, thing, historical, or contemporary.
Be prepared to use Design Thinking to map out a plan to expand and collaborate with Utica Proud.
ASSIGNMENT 4: Due in Lab 9/14/17 or 9/15/17
Creative Brief –
Be sure to include: student name, contact information and username for comd2018.wordpress.com, the name of project, your objective or purpose statement, intended audience, method of production, projected budget, and deadline dates. Please fit and print all information on your personal letterhead: pagesize 8.5 x 11 inches.
Procedure: Begin brainstorming project choices. Select a minimum of three project ideas. Use mind mapping techniques to expand and analyze the options. Once a project is chosen—begin developing a creative brief by answering the following questions.
WHAT…is the challenge we’re facing?
- Background information
- State the objective or purpose of the project
WHO…are we going to be talking to (and/or who are we speaking for)?
- Who is the target audience, and what do they care about?
- Who are the stakeholders on our side, and what’s important to them?
HOW…are we going to get this done?
What needs to be created? (Remember, this may change.)
How will it be rolled out to the audience?
- Materials and Budget
What will we need to produce it? What are the available resources and what do we need to purchase? How much will it cost?
WHEN…does everything need to happen?
- Weekly online updates on comd2018.wordpress.com
- Week 1: Inspiration Post
- Week 2: Creative Brief
- Week 8: MIDTERM Prototype EVALUATION, 10/17
- Week 14: FINAL Process Book PRESENTATION, 11/28
ASSIGNMENT 3: Due 9/12/17
POST Category: WEEK 2 / personal project:
Introduce your personal project (minimum one image and a caption)
image must be less than 2 mb
You may add more information with the [ Insert Read More Tag ]
HOMEWORK ASSIGNMENT 2: DUE 9/7 OR 9/8
First web post Category: Week 1 / Inspiration
Must include image with a caption or small amount of text.
If more is included – insert READ MORE TAG.
Embedded Video may be placed and all Images must be less than 2 mb.
Christoph Niemann: How to Overcome the 3 Fears Every Creative Faces from 99U on Vimeo.
Christoph Niemann is an illustrator, artist, and author. His work has appeared on the covers The New Yorker, Time, Wired, The New York Times Magazine and American Illustration, and has won awards from AIGA, the Art Directors Club and The Lead Awards. (more…)
READING Assignment: : Pages: (1 – 15) and (24 – 35)
Also, begin collecting samples of visual inspiration – use any method of collection you feel comfortable with. Example: Pinterest.com, digital folders or even clippings to start.
Thank you Jessica Helfand and John Stossel for clearing up this important question.
And for those of you who do not know Paul Rand…. (more…)
Congratulations to PrattMWP’s TEAM UP for taking home first place in the 2017 AIGA Student Challenge – Design for Good. See our Utica Proud post for more information about the challenge. The team consisted of Joe Owens, Becky DeCusatis, Logan Patenaude, and Bridget Swayne. You can view more details about the project [here]
Utica Proud AIGA Upstate Student Design Challenge
from Logan Patenaude