Author: Cindiana

Professor of Communications Design at Pratt Institute in Utica NY. After working on award winning projects with clients including: AT&T, Global Finance and Runner’s World Magazine, Cindy Buckley Koren could not resist the calling to return to Upstate NY in order to teach and raise her family. She established two successful B.O.C.E.S. vocational programs in Visual Communications and is currently professor of Communications Design at PrattMWP College of Art and Design. Her students’ work is routinely recognized in the U.S. and abroad. As a featured speaker at the inaugural TEDx Utica, she challenged today’s educational institutions to stop being “instistupid” and “do stuff that matters.”

ASSIGNMENT 5: Due in Lab 9/21/17 or 9/22/17
  1. Post an update to your personal project in Category: Week 3 – Update.
    The update must include at a minimum: one image and a caption.

Last week you should have used mind mapping to select your topic and submitted a written Creative Brief.

Now is the time for in-depth research about what you are doing. Collect artifacts and examples of inspiration, competitors in your area, and information about your targeted audience. All of this will need to be included in your process book. Be prepared to discuss and share your progress in our lab class.

2. Utica Proud Brainstorming and Research

Bring a list of 20 things to be proud of in Utica. It can be anything: Person, place, thing, historical, or contemporary.

Be prepared to use Design Thinking to map out a plan to expand and collaborate with Utica Proud.


John Bentham LECTURE


Tuesday, September 19, 2017
7:00 – 8:30 p.m.
Munson-Williams-Proctor Arts Institute
Museum of Art Auditorium
Open to all students
John will be presenting work from two new projects, View From the Road: Rusted Hopes and Dirt Track Auto Racing, in addition to updated photographs from Daytona Bike Week. Following the digital presentation John will share photography tips and techniques, ending with a Q&A session.
benthamJohn Bentham is an award-winning photographer specializing in documentary projects and portraiture. His photographs have been exhibited in New York, Los Angeles, San Francisco, Toronto, Paris, New Orleans, Tokyo, Prague and Oaxaca, Mexico, and have garnered accolades from Nikon, Photo District News, Kodak, Magnum Photos, The New York Times, The Imaging Alliance and The Maine Media Workshops. His clients and publications include AUDI, Life Magazine, Mercedes-Benz, Newsweek, People Magazine, Pfizer, Rolling Stone, Sony, Time Magazine, United Technologies and Vanity Fair. See more of Johns work at


Personal Projects

ASSIGNMENT 4: Due in Lab 9/14/17 or 9/15/17

Creative Brief –

Be sure to include: student name, contact information and username for, the name of project, your objective or purpose statement, intended audience, method of production, projected budget, and deadline dates. Please fit and print all information on your personal letterhead: pagesize 8.5 x 11 inches.  


Procedure: Begin brainstorming project choices. Select a minimum of three project ideas. Use mind mapping techniques to expand and analyze the options. Once a project is chosen—begin developing a creative brief by answering the following questions.

WHAT…is the challenge we’re facing?
  • Background information
  • State the objective or purpose of the project
WHO…are we going to be talking to (and/or who are we speaking for)?
  • Who is the target audience, and what do they care about?
  • Who are the stakeholders on our side, and what’s important to them?
HOW…are we going to get this done?
  • Deliverables
    What needs to be created? (Remember, this may change.)
  • Distribution
    How will it be rolled out to the audience?
  • Materials and Budget
    What will we need to produce it? What are the available resources and what do we need to purchase? How much will it cost?
WHEN…does everything need to happen?
  • Weekly online updates on
  • Week 1: Inspiration Post
  • Week 2: Creative Brief
  • Week 8: MIDTERM Prototype EVALUATION, 10/17
  • Week 14: FINAL Process Book PRESENTATION, 11/28


ASSIGNMENT 3: Due 9/12/17

POST Category: WEEK 2 / personal project:
Introduce your personal project (minimum one image and a caption)
image must be less than 2 mb
You may add more information with the [ Insert Read More Tag ]


First web post Category: Week 1 / Inspiration

Must include image with a caption or small amount of text.

If more is included – insert READ MORE TAG.

Embedded Video may be placed and all Images must be less than 2 mb.


RAP Reader

Screen Shot 2017-08-30 at 5.55.44 PMrapwebreader

READING Assignment: : Pages: (1 – 15) and (24 – 35)

Also, begin collecting samples of visual inspiration – use any method of collection you feel comfortable with. Example:, digital folders or even clippings to start.

We are Proud.

Utica Proud TEAM

Congratulations to PrattMWP’s TEAM UP for taking home first place in the 2017 AIGA Student Challenge – Design for Good. See our Utica Proud post for more information about the challenge.  The team consisted of Joe OwensBecky DeCusatisLogan Patenaude, and Bridget Swayne. You can view more details about the project [here]

utica proud behance 2

proudface gif


downtown up

Utica Proud AIGA Upstate Student Design Challenge from Logan Patenaude on Vimeo