Author: Fujiko

is a graphic designer comes from China. She is currently studying communication design in PrattMWP Utica, New York.

Project true


New research suggests that higher temperatures can have a damaging effect on the economies of poor countries. The study, by economists at the Massachusetts Institute of Technology, found that in years with higher temperatures, poor countries experienced significantly slower economic growth.




Designs for ISSDC



The International Space Settlement Design Competition, more commonly known as “Spaceset” or “I-SSDC”, is an annual competition founded by Anita Gale and Dick Edwards, and is supported by NASA.

Pictures are what I did posters 3d models and logo for our 全局.jpgissdc team.

Logo design for Utica proud AMF Pin-O-Rama Lanes

up logo catherine

AMF Pin-O-Rama offers best-in-class bowling and awesome anytime fun—featuring 48 all-star lanes, billiards, an interactive arcade, and an on-site Pro Shop that caters both to serious league bowlers and those new to the sport. The big game gets better when you’re watching it at AMF Pin-O-Rama’s sports bar, complete with flat-screen TVs, an impressive selection of beer and cocktails, and an inventive lineup of signature dishes. Perfect for league bowling, casual outings, birthday parties, and corporate events, AMF Pin-O-Rama Lanes offers convenient laneside service, available private event rooms, and class-leading entertainment that is always ready to roll.Screen Shot 2017-12-15 at 12.17.51 AM.png

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Inspired by NASA Graphics Standards Manual



The NASA Graphics Standards Manual by Richard Danne and Bruce Blackburn is a futuristic vision for an agency at the cutting edge of science and exploration.

The book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne’s personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the ‘Managers Guide’, a follow up booklet distributed by NASA.


Personal Project research

There are researches for creating car brand logo.


Buick Logo Design Elements

Today, Buick logo design is all chrome. It has a simple circular outline. The three shields in the center suggest royalty or nobility. They represent the three famous models they produce: LeSabre, Invicta, and Electra.

These elongated classic shields span across the circle with

2. Color

The Buick logo started out in solid gold, but in 1937 the coat of arms became the logo, and it was red, black, and gold. In 1942, the aspect changed to a black background with silver details all around the shield. The checkered, diagonal strip turned to a blue and white harlequin design as well. When Buick changed to the three shield design in 1959, each had it’s own color, in order from left to right: red, white, and blue. This was until the most recent change in 2002, where the entire logo was a beveled silver, much like the Volvo logo did as well.

3. Font

Buick started with an even, cursive font with the “uick” underlined. They kept the font until 1937 when they began using the coat of arms logos described above. In 1990, they added their name to the 3-shield logo. This serif font was in all capital letters and served as a reminder to a new generation, which luxury car brand those three shields belonged to. They have since removed their name from their logo once again.


The origins of the current Buick logo originate from the Buick family heraldry. The family’s coat of arms, with a red background, a stag on top and a cross at the bottom, with the diagonal, checkered stripe between the two, has been a staple for the car brand itself. This coat of arms showed up in the Buick logo design in the 1950s and has since then been a great part of the brand. Around this coat of arms, Buick Motor Company has built a brand and reputation that demands respect.

out overlapping it. The left-most shield touches the bottom left of the circle while the right-most shield touches the circle at the top right. It’s a symbol of symmetry and perfection. Finally, the middle is centered and touching the shields on both sides. Each shield has a solid diagonal line going from the top right to the bottom left of that shield, which is a tip-of-the-hat to the brand’s former logos.

Changes and Evolution

1. Shape

The first Buick logo appeared in 1902. It was simple with the word “Buick” in a legible, cursive font in honor of the founder. It was a very simple first logo that helped get their name out there. However, that changed once their brand gained influence.

It wasn’t until 1937 that Buick started using the family coat of arms in their logo. It was the beginning of a more sophisticated, royal looking design. The first version was an angular shield with the checkered diagonal line – called a bend ordinary in heraldry. Above the bend was a deer head to symbolize the same majestic nature of their vehicles. The coat of arms appeared until 1959, until the circle with the three slender shields, similar to the logo today, came into use.