Month: August 2017

We are Proud.

Utica Proud TEAM

Congratulations to PrattMWP’s TEAM UP for taking home first place in the 2017 AIGA Student Challenge – Design for Good. See our Utica Proud post for more information about the challenge.  The team consisted of Joe OwensBecky DeCusatisLogan Patenaude, and Bridget Swayne. You can view more details about the project [here]

utica proud behance 2

proudface gif


downtown up

Utica Proud AIGA Upstate Student Design Challenge from Logan Patenaude on Vimeo

Utica Proud Assignment

Utica Proud – Collaborative Project

Students will be introduced to AIGA and the graphic standards created for Utica Proud – a campaign meant to highlight positivity the City of Utica. The project will begin with a trip to the Oneida County Historical Society Museum and archives. We will work together to brainstorm and map out a plan to expand the campaign as a group and as individuals you will be responsible for collecting information from all available resources. Your research and process book must include at least one of each of the following: mind map, interview, written summary with headline, subhead and call out text, original photography with caption(s), and an original illustration. Additional content such as archival images and video or motion applications will be encouraged. Graphic standards will be applied and select entries will be placed in a collaborative format for print and web. Additionally, students have the option to volunteer for the AIGA Upstate Student Challenge where content from this project may be utilized as a jumping off point.

Assignment details are subject to change… check back here often for updates!!

  • research
  • brainstorm * minimum (20) Utica things to be proud of
  • mind map
  • visual brain dump
  • conduct and archive interview(s)
  • more research
  • think wrong
  • original photography with caption(s) CRIT: 9/28 or 9/29
  • TEXT DUE: 10/5 or 10/6
    • abstract or summary
    • headline
    • subhead
    • body text
    • call out text or pull quote
  • original illustrations CRIT: 10/12 or 10/13
  • compose content across media channels with standards templates
  • collaborate, PUSH IT FURTHER, Dig deeper
  • video or motion component DUE: 11/2 or 11/3
  • create a printed and a digital process book documenting beginning to end
    DUE: 11/16 or 11/17
  1. 9/12 – Artist Lecture: Assignment given
  2. 9/14 or 9/15: Field Trip – Historical Society
  3. 9/19 – Auditorium: LECTURE John Bentham/photography
  4. 9/21 or 9/22: DUE: 20 potential things to be proud of, mind map, brain dump
  5. 9/28 or 9/29: Photography Critique
  6. 10/5 or 10/6: TEXT finalized for Progress Critique
  7. 10/12 or 10/13: Illustration Critique
  8. 10/19 or 10/20: DUE: Midterm EVAL Present: text, images and interviews in format
  9. 10/26 or 10/27: Reiteration
  10. 11/2 or 11/3: DUE: video or motion component
  11. 11/9 or 11/10 – Guest lecture on Friday: Professional Artist Books
  12. 11/16 or 11/17 – final Collaborative Project Due


Homework Assignment 1

HOMEWORK: Due at beginning of Lab Class.
  1. Completed Questionnaire
  2. Printed copy of your current resume
  3. A digital profile image in square format – (if not a head shot, in addition please also include a headshot)
    – Minimum size: 5 inches wide
    – 150 dpi
    – Must be RGB
    –  jpg format
  4. Typed Bio that states who you are. 120 word limit.  – .txt format    (Calibri 12 point)  if you have it.
  5. Be prepared to present what you have to class during Lab Session.

EXAMPLES of Designer Bios:

Stefan Sagmeister (born August 6, 1962) is a New York-based graphic designerstoryteller, and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City. He has designed album covers for Lou ReedOK GoThe Rolling StonesDavid ByrneJay ZAerosmith and Pat Metheny.

Daniel Brokstad is a Graphic Designer and Illustrator from Norway, who’s often traveling all over the world and can currently be found living and working in New York.

Joe Owens is a graphic designer, photographer, and printmaker attending PrattMWP College of Art and Design—the Upstate campus of Pratt Institute located in Utica, New York. When he is not in school, he resides in Rochester, NY.

Originally from Pennsylvania, Kristina Selinski is a current student at Pratt Institute in Utica, New York, studying Communications Design with a focus in Advertising Art Direction.  Her work has been recognized in Pratt Portfolios, Sewer Magazine Volume 1, The Fly Nation, and Basement Made. Most recently, Selinski was selected as a 2017 “Student to Watch” in GD USA Magazine.


Bob Smith won the Nobel Prize for Chemistry, twice. He invented air. He’s currently the head of Amazingness at Wonderment University.